In 1969 it became a pop phenomenon that Paul McCartney had died in a car wreck and that there was a cover up at the record company.
As detailed in this article, the hoax reached large enough proportions that Life Magazine flew its camera men to Scotland to track Paul down and prove that he was still alive.
This leads us of course to Dave Matthews Band, and what secret messages they might be sending us... (Continued.)
New March 26th: How to Reverse Audio and Save a Secret Message